"ABAAT helped us uncover missed opportunities, validate decision making and revealed some hard truths in the process. Kathy and Jules' contribution to our reservations department has shaped how we'll operate for years to come. They are the ultimate hospitality professionals and a pleasure to work with."

"Kathy has an incredible gift for unpacking the complex and identify on-point opportunities. She has exemplary experience across a number of sectors and consistent throughout is an acute understanding of consumers and the ability to deliver to a very high standard."

"We engaged ABAAT to develop a sales & marketing strategy for the Gallery’s venue hire department, with no pre-existing plan to speak of. To add to the projects difficulty, historical data was stored in multiple systems requiring complex analysis. ABAAT were professional, approachable, and calm. Deadlines were clearly communicated, and regular updates given. The strategy provided was detailed and ready to implement. I couldn’t recommend them highly enough."

"Sandwalk have worked in partnership with ABAAT on several projects.  We commonly partner with subject matter experts and ABAAT are our go to when F&B and events advice is needed.  Kathy & Jules’ experience working on the frontline of F&B and events businesses means their approach to solutions are both creative and grounded in operational reality. We have complete confidence in placing our clients in their hands and they will articulate a clear path to get results."

Kathy and Petrina’s expertise and experience has been invaluable. They have worked with many of our internal and external stakeholders and have brought new thinking to how STC looks at hospitality and event opportunities. They very quickly understood our brief, the needs of the organisation and highlighted opportunities that had not yet been uncovered. Their network and experience in the Sydney hospitality industry has proved an important asset and their communication has been exemplary. They are a pleasure to work with.